I Spy...
Thursday, 23 - 01 - 2014


What is new in Brazilian fashion? Well, that is a complex question. In such a large and unique country, things are always being reinvented. With that in mind, I met with designer Renan Serrano, a guy who is trying to do things differently. His fashion brand, Trendt, is quite new, and his ideas about fashion and clothing are all about pushing the boundaries of evolution and transforming fresh concepts into clothes.

Here are Renan’s past, future, and ideas, in his own words, as well as some images from Trendt’s A/W 2014 lookbook.


“My history is very recent, but we have achieved some goals. I grew up inside a print factory and could live through all the possible processes in fashion creation. What has enchanted me is that there will always exist a new thing. I created Trendt with the intention of applying my creative process in the market, because I see niches that are badly explored. I was able to get partners who believe in my potential, and they come to supply the deficiencies in styling, art direction, and graphics. As creativity is inherent in the designer, I have hired highly qualified professionals to be by my side in sewing and modeling. Today my job is to create questions [for] all my team, understanding our motivation in every collection. What the next issue [is], I will create for all of us.”


“I try to avoid topics or themes. The brand is [both] minimal and profuse, so I have to delve into my experiences, and my team’s. I look for complexity aligned with simplicity, [and] how to amplify, modify, and evolve fashion techniques in a peculiar way that brings more knowledge in a brief and gradual manner. I believe in the evolutionary process. Trendt is a translation [of] how I comprehend the evolutionary trends of the human being and translate it into clothing. We are the simplified translation of this. My aim is to have a product that is different than all others, but socially acceptable in any country.”

The Future

“The year 2014 is filled with exploring new techniques. The consumer who understands how the product is made starts to search for something unique while another consumer starts to look into clothing as a form of incorporating an attitude, a personality of a certain moment. Both want to feel the clothes—its textures, cut, and fit. It’s not only about dressing to cover our skins, it’s about believing in evolution and transformation.”

For more information, visit